The Ryanair calendar

Michael O’Leary, CEO of airline company Ryanair, has presented a new calendar with sexy pictures of his crew. The calendar will be sold on board of the flights for the democratic price of 10 euro. Ryanair will donate the benefit of this action to the German organization Tafel, that gives food to the most deprived persons in Berlin.

This is a very smart idea of Michael O’Leary because it pleases more than one stakeholder. First of all, this is good news for the society: hungry people will be fed. More important for the company is that, by supporting a charitable organization, it’s building a better image. This could attract more customers which will lead to more income for Ryanair. Furthermore, the photo shoot is a sort of team building activity that might have a positive influence on the work climate. The employees who posed on the calendar will feel a closer connection with the company and will be more motivated to do their job.

Lars Van Nieuwenhuize

Source: http://www.standaard.be/artikel/detail.aspx?artikelid=M7321F07&word=ryanair